20 online dating cliches - and what they really mean

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January is a boom month for the online dating industry as millions turn to the internet to find love. But composing a profile that makes you sound fascinating and unique is harder than it sounds. In the process, millions of people will try to summarise their characters in just a few paragraphs. But anyone who browses a few profiles will quickly become very familiar with a handful of phrases. This betrays its author's discomfort about using an internet dating site, says William Doherty, professor of family social science at the University of Minnesota. For him, it shows that there is still a stigma to online dating.

Having navigated my fair share of cheap pick-up lines and bad dates, I know from experience that online dating can be just as complicated at the same time as dating IRL. You can display your hobbies, interests, pastimes, friends, or ancestor if you want to. While assessment can be an unfortunate result of the quick swipe-left-or-swipe-right decision , aim to look at what they are choosing to highlight about their behaviour through their profile picture. Are they showing off that they can astound a keg stand or that they traveled to Fiji and swam along with stingrays?